Parenting Our Parents (POP) was created to form a compassionate space where caregivers come together to share experiences, gather resources, and find solace in the collective strength of those facing similar challenges. I was approached to help with the creation and birth of this community. I was tasked to create a brand representing a safe place that would bring hope and clarity to unheard questions. Inspired by the origin story of POP, I aimed to create a logo that reflects the founder’s resilience through challenges while remaining relatable to the intended audience. During the process, I dived into archived photos of the founder’s father, Lane, seeking inspiration to spark the design of the logo. Lane had a profound love for both music and travel. My inspiration for the logo struck when I stumbled upon silhouettes crafted from side headshot photos of the family.

Following the development of POP’s brand strategy, my next assignment involved crafting a community-oriented website. I initiated discussions to outline essential elements and pages, establish a workflow, and discuss the desired look and feel. Once the key elements and pages for the website were identified, I crafted a comprehensive workflow to ensure a seamless user experience. During collaborative discussions, we got into the nuances of the website’s aesthetics, carefully considering the look and feel that would resonate with the community. These sessions allowed us to conceptualize a user-centric design that aligned with the ethos of POP.

As the vision crystallized, I translated our discussions into tangible wireframes. These visual representations served as a preliminary blueprint, providing a concrete foundation for the website’s structure. Sharing these wireframes with the team allowed for valuable feedback, ensuring the design met and exceeded expectations.

The interactive process of refining the wireframes based on feedback was a crucial phase in bringing the website to life. It fostered collaboration, creativity, and a collective sense of ownership. Once the final design received approval, I transitioned into the dynamic phase of website production.

Prioritizing responsiveness and accessibility, the final product aimed to provide an inclusive online space for the community. Rigorous testing ensured compatibility across various devices, ensuring every user could seamlessly access the resources and connectivity that POP’s website offered.

Upon launch, the website final website embodied the values of POP and served as a beacon of hope, clarity, and connection. The journey from conceptualizing the brand strategy to unveiling the vibrant online platform underscored the power of collaboration and creativity in manifesting a digital space that genuinely resonated with the heart of the community.